HUACESHIYIGEZHANSHIQIYEHECHANPINDEPINGTAI，SHIYIGETUWENBINGMAODEGONGSIHECHANPINDEBIAODA。HUACEYINSHUASHEJIKEYIYONGXIANTIAO、TUPIANHUOWENZIZHIZUOYIGEJINGMEIDEDAIYOUXUANCHUANCHANPINHEQIYEXINGXIANGDEHUACE。SHENMEYANGDEHUACENENGQIAOMIAODIXIANGNIZHANSHIXINGYUNKUAISAN、XINGXIANGHECHANPIN?WOXIANGXINZHEISHIHENDUOQIYEFEICHANGZHONGSHIDEYIDIAN。NEIMEYOUXIUDEHUACEYINSHUALIBUKAINAJIDIANNI?

　　SHOUXIAN，HUACEJIRENDESHIJUEMEIGAN

　　ZHIZUOQIYEHUACEDEMUDESHIXUANCHUAN、TISHENGXINGYUNKUAISAN、QIYESHILI，MIAOHUIQIYEDEMEIHAOWEILAI，TIGAODUZHEDEGUANZHUDU。SUOYIDUTEDESHEJIFENGGEHECHAYIHUADEXINGXIANGCAINENGJIGUANZHONGLIUXIASHENKEDEYINXIANG。

　　二、纸张印刷要求

　　HUACEDEYINSHUACHULENEIRONGDEFENGFUCHUANGYISHEJIWAI，HAIYAOKAOLVHUACEDEZHIZHANGHEYINSHUAGONGYI。ZHIZHANGDUITIGAOQIYEXIANGCEDEDANGCIHEDANGCIYOUHENDADEYINGXIANG。

　　SAN，HUACESHEJIDEQIANHOULIANGUANXING

　　保证画册风格的统一连贯是基本要求。画册画面与内容的统一与连贯相得益彰。一个观念有时可以表达几种意思，但观念的内涵必须有一定的内在联系。

　　四，画册的功能性

　　GENJUXIANGCEDELEIBIEBUTONG，QIGONGNENGYEBUTONG。CONGXUQIUCHUFA，ZHIDINGCELVE，QUEDINGCHANPINDESHEJIBIAODA，XIANGKEHUTIJIAOBUTONGGONGNENG、BUTONGCHUANGYIFENGGEDEJIEJUEFANGAN。

　　五、画册印刷的细节

　　XIJIESHIPANDUANYIGEJIGOUSHIFOUQUANWEIDEZHONGYAOYIJU。SUOYI，DANGNIJIESHOUHUACEDESHEJISHI，RENHERONGYIZHONGFUHECHUCUODEXIJIEDOUHUICHUXIANZAINIDENAOHAILI，CONGHUACEDEDAXIAO，YINSHUAZHUANGDINGCHANSHENGDEPAIBANGONGNENG，DAOBIAODIANFUHAODEQUANJIAOHEBANJIAO，YIXINGDECUXI，BIMIANHOUXUSHIJIANHEJINGLIDELANGFEI。

　　六、画册的整体体现

　　DINGZHIFUHEQIYEZISHENDEQUANFANGWEIHUACECHUANBOFANGANSHIQIANQIDEZHONGTOUXI。GENJUBUTONGDENEIRONG，BUTONGDEZHUTITESE，ZHENGHEYOUSHI，TONGCHOUGUIHUA，ZUOCHUCHUANGYIDIAN，SHIHUACEZAIZHENGTIHEXIEZHONGQIUCHUANGXIN。